Search Engine Optimisation Small Business

Search engines are the primary way most people find your website, but a lot of website designers forget to think of this when they create their sites. Often, site designers will make the mistake of building the website first and then trying to make that site search-engine friendly.

What most site owners do not realise is that a search engine optimisation specialist should be brought into the design process early, not after the site has been built.

With us your website will be written for the search engines from the beginning. Our specialists have a thorough knowledge of spider-friendly HTML, and stay up-to-date on search engine happenings.

To get the best long-term results, a website should be constructed with quality content and a navigation scheme that search engines can spider. Software cannot generate this type of website.

  8 Steps We Perform to Optimise Your Website

1. Define your business by listing your key services and your key client groups.
2. Set targets for your campaign by estimating the number of new visitors you want to attract to the site and what each new visitor to the site might be worth to you. These two estimates should set an upper limit on what your campaign should cost you.
3. Translate your business definitions into search phrases by creating a list of key search words and phrases that reflect the main themes of your site.
4. Structure your site around your search phrases by adding a site map to your site, creating navigation that minimises the number of clicks between pages and registering separate domains for separate businesses and/or countries.
5. Design your pages to attract search engine traffic by creating your TITLE, DESCRIPTION and KEYWORDS tags revising your copy to echo them, using linked CSS and JavaScripts, adding ALT tags to your images and processing some additional advanced steps.
6. Submit your site to Directories and Search Engines, set up accounts at Overture and at Google and research industry- and country-specific search engines.
7. Get your site linked from other sites by researching complementary sites that might be willing to link to pages on your site and requesting links from those sites.
8. Monitor the results by measuring your ranking for different search phrases on different search engines. Check your logs to see which search engines are sending you traffic and how frequently your site is being spidered.

To get a quote or have your question answered please send us the enquiry with Optimisation box checked or your question typed. Please provide your Website URL.